What is the best recruitment Candidate Relationship Management (CRM)

Candidate Relationship Management (CRM) pertains to the strategic methodology and procedures employed by organizations to actively engage, entice, and foster connections with prospective job applicants. It encompasses the methodical administration of interactions and correspondences with individuals who exhibit interest in present or forthcoming employment prospects within a given company.

What is Candidate Relationship Management?

In the world of human resources, talent acquisition, and recruiting, the acronym CRM refers to candidate relationship management. It is often mistaken for its close counterpart, customer relationship management (CRM), which is commonly utilized by sales and marketing teams. Professionals involved in hiring utilize CRM software to effectively manage the initial stages of the recruitment process with potential job candidates. In today's competitive job market, locating exceptional candidates can be challenging. This is where a CRM system becomes invaluable. Hiring professionals rely on CRM software to identify a pool of potential candidates who have not yet applied for a position. The software then functions similarly to marketing automation solutions like Marketo, employing messaging campaigns to nurture these candidates, ensuring they remain interested, active, and engaged with the organization's brand. A CRM can be thought of as a central hub of talent intelligence, encompassing past applicants, promising candidates who were not hired previously, and a pool of passive candidates sourced proactively. By implementing a robust CRM system with a well-structured process, organizations can effectively meet their future hiring needs with high-quality talent, while adhering to timelines and budget constraints.

What is recruitment CRM?

Recruitment CRM, also referred to as candidate relationship management, is a sophisticated software system that efficiently oversees the entire recruitment process while establishing and nurturing connections with potential job candidates. Ensuring a smooth and positive experience for candidates is a paramount concern for hiring professionals. By utilizing Recruitment CRM, talent acquisition specialists can enhance their brand's prominence and distinguish themselves from competitors.

• Engage with candidates on a deeper level
• Build flexible and dynamic career pages
• Collaborate more efficiently
• Accurately measure the performance of source-to-hire efforts
• Proactively source and nurture talent. 

Treat all of your candidates like they are clients while improving engagement and team productivity with a native recruitment CRM.

What is recruitment CRM software?

Recruitment CRM software is a candidate relationship management system used by sourcers and talent acquisition professionals. Many companies offer these systems as a standalone that integrates into your current Applicant Tracking System (ATS), while others offer native, or fully integrated CRM within their core Talent Acquisition Suites (TAS). Regardless, properly built CRM’s should have the following components:

• Email and text campaign functionality
• Source and conversion rate analytics
• Drip campaigns
• Talent pools
• CTA (call to action) functionality for landing pages
• Robust search functionality
• Ability to move interested candidates over to current job openings
• Landing page builder

The primary objective of utilizing this software is to expand your pool of potential candidates who may express interest in joining your company in the future. To accomplish this objective, it is advisable to view prospective job candidates as consumers, aiming to provide them with a favorable employer brand experience. Once the recruitment CRM software is fully integrated, the users are prepared to proceed.:

• Engage and nurture candidates
• Create a positive candidate experience
• Increase collaboration across the hiring team
• Reduce reactive recruiting
• Deliver on time hiring at a lower cost

With the functionality of recruitment CRM software, HR teams can effectively engage with qualified talent, expedite their sourcing efforts, and reduce overall costs as the needs for outsourced agencies and other top of funnel activities become diminished.

What is the best recruitment CRM?

There are two categories of CRMs available: a stand-alone CRM, which can be integrated with your ATS, or a CRM that is built-in to your ATS. When using a stand-alone CRM, you will need to handle two separate databases and search for candidate information in two different locations. However, for optimal recruitment CRM functionality, the clear choice is a robust CRM that is native to your ATS. By utilizing a native CRM, you can have a single database that provides a comprehensive view of candidate profiles, including both active and inactive ones. The advantages of using a native CRM are numerous.

• Clean and accurate reporting and analytics
• More compliance and security due to less data exposure
• Lower initial investment and fewer maintenance costs
• Higher efficiency/productivity for recruiters
• One vendor to manage vs. multiple

For one technology to track from source to hire, a 100% native CRM + ATS is best, and that’s why SmartRecruiters’ SmartCRM is the best recruitment CRM.